What is an Alternative Payment?
Benefit From The Internet's Most Complete Payment Alternative

       

The ability to accept payments is the most crucial aspect of any successful e-commerce business. In any business, a customer sees a product or service that they are willing to purchase, enters in payment information and the seller makes a sale. Simple as can be.

The reality of the situation, especially online, is actually much more complicated. When your product is for sale from any Internent connected device, the ability to sell to anyone, from anywhere in the world is of the utmost importance. To sell to customers in places like Kenya, Croatia and even Spain, those customers need a convenient way to pay for the products they want.

It is precisely for this reason that the online merchant community has embraced Alternative Payment solutions.

Unleashing the Power of Alternative Payments.

An alternative payment is any payment that is facilitated through a non-traditional payment method. Pre-paid cards, Telco billing, Utility billing, Premium SMS and direct-from-bank payments are all examples of alternative payments.

Alternative payments are used by customers for three very specific reasons:

1. Local credit cards in many countries are not acceptable online.
   Consumers is these countries don't have the ease of charging their credit card for their purchases. Without alternative payment options, these consumers can't buy online at all.

2. Traditional payment options often lack proper security assurances.
   As fraud and other forms of identity theft run rampant on the Internet, traditional payment solutions lack the necessary tools to properly secure sensitive information.

3. Trusted billing providers provide an additional level of peace-of-mind.
   When a customer uses a traditional payment option, like a credit card, he/she is handing personal financial information to an anonymous website. Customers are increasingly favoring alternative payment options since those options generally include a level of trust the customers are looking for.

By adding OneTouch Online Purchasing as an alternative payment mechanism to your existing payment system, you will instantly be able to increase your user base and sell your products to a wider range of customers.

OneTouch Online Purchasing's Alternative Payment Power.

Alternative payment channels in general and OneTouch Online Purchasing in particular rely on the most sophisticated technology to engage every customer in a comfortable interface that is an inclusive as possible.

Our goal here at OneTouch is to provide a mechanism for every online retailer to sell to as many customers as possible.

We know that each customer who is blocked from purchasing, is more than just one lost sale. That lost customer is a lost revenue source, a lost reference point and a lost market. If you are tired of losing sales to customers who want to buy, but can't, try OneTouch Online Purchasing's array of payment options today. More options means more sales.